EP046 Love, Nourish & Community with Sheena Russell of Made with Local

Sheena Russell is the founder and CEO of Made with Local, a heart-led food company based in Nova Scotia, Canada. The company provides nourishing, handmade foods made with locally sourced ingredients. Their mission is to offer healthier snack options to Canadians that are made with simple ingredients, taste great, and packed with love while building a community to bridge the gap between local farmers and social enterprise bakeries.


Sheena joins me today to share how she started her company and their mission to offer healthier snack options to families and individuals throughout Canada. She shares the factors that led to her success and how her husband has been a significant source of inspiration while growing her business. She also shares the biggest financial challenges she has faced and how she overcame them, how she plans to expand the company to reach other communities within Canada, and why she is passionate about working with local growers and businesses.


“We try to really take care of the community that is around us.” – Sheena Russell


This Week on Young Money:


  • How she started her business.
  • How she transitioned from being a solopreneur to building a local team.
  • Factors that lead to her entrepreneurial success.
  • The gifts she received from the universe.
  • Her experience with applying to become a SheEO funded venture.
  • The biggest financial challenge she has faced and how she overcame it.
  • Why her husband is her biggest financial inspiration.
  • How she plans to expand the company into new communities throughout Canada.


Sheena Russell’s Top 3 Success Tips:


  1. Have faith.
  2. Be fearless.
  3. Have the confidence to take calculated risks.


Resources Mentioned:



Share the Love. Spread the Word about Made with Local!


  1. Buy and share the Made with Local products.
  2. Follow and interact with Made with Local on social media.


Connect with Sheena Russell:



Can I  AFFORD it?


This episode is sponsored by the masterclass Can I Afford It? How to be certain of what you can and can’t afford in your business in 5 minutes or less every time. This training has been specifically designed for entrepreneurs with sales in the 6 to 7 figure range to provide the 5 steps to Cash Flow Clarity.


If you are an entrepreneur with sales at these levels and want to make powerful money decisions, you do not want to miss this important masterclass. Head over to bissettfinancialfitness.com/afford to register now. Stop asking yourself the question can I AFFORD it?


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